As a result, the company withdrew the rezoning request, when it became clear it would not be approved. In late 2012, residents in a south east Columbia neighborhood petitioned City Council to disapprove rezoning that would have been required for Break Time's plans for a new store. Įarly results reported a 2% increase in gallons pumped and a 25.6% increase in customer spend, as a result of this updated program.
Breaktime mytime rewards software#
In 2019, the chain won an industry award for its program, from Paytronix (the software company with which they developed the program) for its marketing innovation, and economic impact. The program uses four tiered plan (which customers must maintain month-to-month) with greater rewards for an increased quantity of qualified visits. In 2016, Break Time replaced its paper punch-card rewards system with an electronic system called MyTime Rewards. (VLTs are legal for convenience stores nearby Illinois.) He said Break Time would probably use the games in 25 of their stores, if lawmakers approved slot machine legislation. In 2019, before a Missouri House committee hearing, MFA's Vice President of Government Affairs, James Greer, along with representatives from other convenience stories and restaurants, testified support of legislation to allow slot machines (also known as VLTs) in their establishments, stating that they have saved convenience stores in other states. US$100,000 was won on a "scratcher" ticket a Fulton, Missouri resident purchased at his town's Break Time.A Jefferson City man won US$50,000 from a "Show Me Cash" ticket bought at a Break Time in his city.December 26th, 2020, a Columbia, MO man purchased a US$50,000 winner at a store in that same town, playing Powerball.January 13th, 2021, a woman from Bland, Missouri won US$114,000 from the state's "Show Me Cash" game, from a ticket purchased at the Vienna, Missouri location.Other notable lottery wins purchased at Break Time Five friends split the proceeds of the winning ticket which matched all 5 of the "white balls". On November 11, 2020, a Powerball ticket worth US$1,000,000 (pre-tax) was purchased at a Break Time in Jefferson City, Missouri. Ĭar wash customers are incentivised with a 20-cent per-gallon discount on any single, same-visit purchase of any fuel. Break Time Senior VP Curtis Chaney describes them as a separate profit center, but also marketing tool (to influence increased customer visits). Of those, 6 also carry E15, and 6 offer E30. As of February 2021, 21 stores offer E85. Two locations offer non-ethanol premium gasoline.īreak Time was one of the first chains to offer E85 fuel, and in 2014 was graded "A+", by the Renewable Fuels Association for offering E85 or E15 at 25% or more sites. 49 stores carry diesel fuel, 5 of which also offer red-dye diesel, and 3 of those carry Diesel exhaust fluid (as of February 2021). Īll stores carry gasoline labeled as Top Tier. Smokestack Bar.B.Q., which the company adapted as a take-out concept, from a Kansas City brand with a history dating back to 1957.sandwiches from their in-house brand Dashboard Diner, and prepared in the company's commissary kitchen in Missouri ,.Many stores offer any or all of the following Other such stores opened in October 2020, in East Columbia, MO, and February 2021 in Ashland, Missouri. The stores feature a new logo, by GS&F, (a Nashville, Tennessee based advertising agency). In 2017, the company opened a new, 5,000 sq ft (460 m 2) prototype store (described as "food-forward") in Lee's Summit, Missouri, and remodeled a 6,000 sq ft (560 m 2) location in Clinton, Missouri. Īlso in 2015, two Columbia, Missouri locations were closed because the properties could not be expanded to include food service. Like most US convenience stores, Break Time began a stronger emphasis on fast casual food, including the 2015 hiring of a Food Services Development Manager. The brand began, in earnest, in 1985 with the acquisition of a chain of 39 stores from the purchase of Mid-State Oil Company. Break Time traces its origins back to 1981, when MFA Oil purchased a single convenience store in Columbia, Missouri.
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